Aviation - Eastern Airlines would need to have their business plan, Essay

Aviation - Eastern Airlines would need to have their business plan, marketing, route network, aircraft fleet or anything else look like what in order to be successful in todays current aviation market - Essay Example In this context, the example of Eastern Airlines can be taken into consideration. Eastern Airlines was one of the major airline companies based in the USA. The company was founded in the 1926 and headquartered at Miami International Airport, Florida. The company ceased its operations in January 18, 1991. The paper is directed to reveal some of critical reasons due to which Eastern Airlines had to be out of the business. For this purpose, the paper throws light of conditions of different crucial operations of airlines such as route structure, fleet, marketing, and business plan when they went out of business. In addition to this, the paper also provides some of the crucial recommendations to the company regarding different areas of business operations, which can allow the company to remain in the competition. There were a number of different reasons behind the demise of Eastern Airlines. Ill-business operations were one of them. There were several shortfalls in the different areas of its operations such as route structure, fleet, marketing, and business plan. From the perspective of route structure of the company, the span of business activities of the company was quite restricted. The international business of the company was not quite developed as it was expanded in Mexico, Caribbean and Canada only. The major hubs of the company were Charlotte/Douglas International Airport, Hartsfield Atlanta International Airport, John F. Kennedy International Airport (New York City), Kansas City International Airport, LaGuardia Airport (New York City), Luis Muà ±oz Marà ­n International Airport (San Juan), and Miami International Airport. In this way, the route structure of the company at time when they had to cease their operations was quite centered in the North American continent. The lack of international flights was major aspects of the business operations of the organization that made the company worthless for international passengers and tourists